HD Supply Sr. Copywriter - CMS/SEO in Atlanta, Georgia
HD Supply (www.hdsupply.com) is one of the largest industrial distributors in North America. The company provides a broad range of products and value-add services to approximately 300,000 customers with leadership positions in maintenance, repair and operations. Through 44 distribution centers, in the U.S. and Canada, the company's approximately 5,500 associates provide localized, customer-driven services including will call, direct-ship options, diversified logistics and innovative solutions that contribute to its customers' success. With an active commitment to the communities in which we operate, HD Supply associates are part of a thriving organization that supports the virtues of wellness, diversity and inclusion – all of which are top priorities for the company. Equally as important is empowering our associates to grow professionally while providing competitive benefits and compensation. If you’re ready to find a rewarding career and achieve your full potential with a growing industry leader, HD Supply is ready for you!
Job Description & Qualifications
Creates compelling and creative copy for sales collateral and business communications in order to grow brand awareness and increase customer traffic and sales. Develops targeted marketing programs for specific markets.
Major Tasks, Responsibilities, and Key Accountabilities
Communicates creative solutions and identifies opportunities for additional initiatives.
Works with creative and marketing teams to develop engaging copy that is on brand, brief, and strategy.
Leads, informs, and inspires compelling messaging for all print and digital marketing collateral.
Serves as an editor and oversees the proofreading process for a variety of deliverables.
Mentors and leads the copywriting team through all stages of the creative process.
Develops and adheres to brand guidelines, copy standards, and content libraries.
Nature and Scope
Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Typically requires overnight travel less than 10% of the time.
Education and Experience
- Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.
Preferred Qualifications & Job Specific Details
Additional Responsibilities for the Senior Copywriting Position include:
Writing and editing original content for marketing deliverables - both digital and print.
Staying up to date on industry topics and trends to identify new content opportunities.
Implementing SEO best practices to enhance content visibility.
Working with our design team to create visuals.
Running reports on content performance.
Bachelor's degree in marketing, communications, or journalism.
Experience in content creation for a wide range of digital deliverables - email, social, SEO.
Exceptional writing and editing skills.
Experience with Content Management Systems.
Strong attention to detail.
Job Locations US-GA-Atlanta
Posted Date 1 month ago (9/17/2021 5:15 PM)
Job ID 2021-46137
Functional Area Marketing
Remote Position? No
Position Type Full-Time
Posting Location : Postal Code 30339
HD Supply is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. HD Supply considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.