HD Supply Digital Media Analyst (Paid Search) in Atlanta, Georgia
HD Supply (NASDAQ:HDS) ( www.hdsupply.com ) is one of the largest industrial distributors in North America. The company provides a broad range of products and value-add services to approximately 500,000 customers with leadership positions in maintenance, repair and operations and specialty construction sectors. Through approximately 260 locations across 36 states and six Canadian provinces, the company's approximately 11,000 associates provide localized, customer-driven services including jobsite delivery, will call or direct-ship options, diversified logistics and innovative solutions that contribute to its customers' success. With an active commitment to the communities in which we operate, HD Supply associates are part of a thriving organization that supports the virtues of wellness, diversity and inclusion – all of which are top priorities for the company. Equally as important is empowering our associates to grow professionally while providing competitive benefits and compensation. If you’re ready to find a rewarding career and achieve your full potential with a growing industry leader, HD Supply is ready for you!
Job Description & Qualifications
Delivers in-depth insights for paid marketing campaigns. Leads reporting deliverables and testing strategies, including analyzing traffic sources, customer flows and journeys, and site experiences to help optimize conversion rates.
Major Tasks, Responsibilities and Key Accountabilities
Leads the reporting and analyses of marketing data to better understand how various marketing channels work together. Identifies root causes of trends within accounts.
Analyzes online results and identifies areas to enhance online marketing performance. Provides optimization recommendations and other actionable insights related to paid search and display information.
Identifies trends and opportunities for content changes and website enhancements to drive current and future business growth.
Serves as the primary resource for marketing reporting and data analytics tools.
Provides performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives.
Assists in troubleshooting and quality assurance testing pixel implementation and landing page tracking.
Researches emerging trends and industry developments and participates in interdepartmental knowledge sharing meetings.
Nature and Scope
Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.
Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.
May provide general guidance/direction to or train junior level support or professional personnel.
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Typically requires overnight travel less than 10% of the time.
Education and Experience
- Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.
Preferred Qualifications & Job Specific Details
Bachelor’s degree in marketing or a related field.
3+ years of experience in e-commerce and paid media managing sizable PPC accounts, preferably for companies with a large e-commerce presence.
Deep knowledge of search engine marketing (SEM) process and strategies for optimization.
Experience managing and optimizing budgets for paid search channels by tracking and analyzing campaign data.
Proactively collaborates with cross-functional business partners to gain an understanding of HD Supply products and customers and build out SEM strategy accordingly.
Experience collaborating between organic and paid search program.
Google Ads and Microsoft Advertising (Bing) Certified.
Experience using data analytics tools, including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics.
Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.).
Job Locations US-GA-Atlanta
Posted Date 2 months ago (7/15/2020 4:28 PM)
Job ID 2020-38450
Business Unit Facilities Maintenance
Functional Area Marketing
Remote Position? No
Position Type Full-Time
Posting Location : Postal Code 30339
HD Supply is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. HD Supply considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.